Blogs and posts help search engines recognize your business as a good resource. This element of social media is usually not optimized by business owners because frequent posts are best, and that tends to intimidate. I've been asked while consulting "How important is it really for me to waste time with blogs". It is extremely important, and not every post needs to be a novel. If you have your blog linked to your website, every word typed is taken into account by google for searches. Your search engine results skyrocket and your followers get new content.
I highly recommend you keep this in mind as you go about your day, whenever a good idea for a blog comes into your mind, you have the opportunity to create a quick educational moment like this, or tell a quick funny story about the day's activities. Not every reader will benefit, but simply reframing basic knowledge or presenting it in a new way may help your followers understand your field better!
+Spray Media Marketing
www.spraymediamarketing.com