You know it's all about that Face, 'bout that Face, 'bout that Facebook no twitter? (Why businesses need both Facebook and Twitter)

While the song by Meghan Trainor "All About That Bass" is intended to empower women regarding their size, but if taken as a musical message, how could we appreciate a song without an upper register? It seems silly, but try to imagine if music only contained low notes, is it not the high pitched runs and guitar solos that make modern music amazing? This odd thought process came to mind yesterday as I was speaking with a client about twitter. His Facebook presence is quite expansive, but his twitter following is in short supply. These two networks can only be described as Bass and Treble and I wound up using this song to explain more clearly why efforts on Facebook are made so much more engaged with a great twitter presence.

Facebook: Your Bass

Have you ever listened to a stand up bass? Maybe Michael Buble serenaded while you heard that beautiful resonating reach at you as if it would shake your soul. Perhaps while listening to a classic you felt that deep pulse. No matter the style, bass notes solidify the sound and keep the drums connected to the rest of the band.

This is what Facebook does. This social media platform is your deep connection with clients. It does not optimize your Search Engine Optimization like Google+, Linked In, or Twitter, but your group of followers are most likely there because of a real connection, not because of your posts. This tool is great to remind your clients of who the expert is in your field and to help them keep you in mind if they need your services. The constant updating of Facebook is like your Bass-line, allowing your business to have a backbone in the social media marketing realm. Facebook will be a great referral source as clients will show your page to friends if you do great work, but connections that may lead to new opportunities come from a different location.

Twitter: Your Treble

The high notes, the amazing guitar riff, the belting of a truly amazing vocalist. These aspects of songs bring in new listeners in and send the world of music into praise for the artist. This musical aspect is a great analogy of Twitter's usefulness. 

Twitter creates a crowd swell. This can be done through the three big new social media networks of Intagram, Pintrest, and Twitter, but twitter has a unique quality to it. By scrolling through the many posts on your wall, twitter allows interaction with hundreds of users. Twitter's restriction to a short blurb allows users to to find new topics of interest and search by hash-tag to encounter new fields.

According to the research done by Belle Beth Cooper on Fast Company.com, not matter the age bracket, your clients are joining twitter, and more and more are we seeing "Find me on twitter" or use #'s to raise awareness for charities or entertainment.  

    "The fastest grawing demographic on twitter is the 55-64 year range:
            -This Demographic has grown 79% since 2012"

•  -Above Quoted from Belle Beth Cooper on the link HERE at FastCompany.com

How then should you post?

Interacting with other businesses and people you know on Facebook feels organic, yet it is much like sending letters. Twitter is a quick conversation. In between your blurbs regarding business or your posts of humorous pictures, find businesses in fields of your clients to "shout-out" or @ them. This helps their awareness and you may make a connection, but also favorite and re-tweet those in your own field to make similar people aware of you. Post ridiculously funny videos and talk about your day in short comments. By saying "wow, open enrollment is almost over", Insurance clients remember that you are in that business, but they also remember that they might miss this deadline you are speaking about. Make your posts about what you do, and make it mean something to your client. This will cause them not just to favorite or re-tweet, but to call! 

This high frequency tool should be seen as a compliment to your efforts on Facebook, Linked In, Google+, and other social media sites. Plan a good strategy to use each of these to their fullest potential and your online presence will sing a beautiful song. 

Meghan Trainor

www.spraymediamarketing.com

Article written by Johnny Savage of Spray Media Marketing

Tweeter Dee and Tweeter Dumb [ #TweetingForBusiness ]

Do you tweet?
Do you follow people?
Have you been trying to gain followers but are just struggling?

Some people waste hours of their time on twitter trying to make a mark, but there are a few things you need to keep in mind as you tweet! From what content you provide to how you gain followers, everything works together to give your twitter profile an image. We wanted to share a couple tips to show how you could be a "Tweeter Dee" (as in a twitter delight) or how you could be acting a little "Tweeter Dumb". Every Few months, consider how you may be portraying yourself or your business on this great marketing tool.

#1tweeterDumbMistake- Bad Content

Since twitter is such an accessible tool, and creating content takes but a few seconds, it is easy to dismiss tweeting meaningful content. Please reconsider this position, and soon. Twitter is home to a lot of "noise". The walls of all of your followers are filled with advertisements and junk. To stand out, you will need pizzaz.

How to become a Tweeter Dee with content: 

Always remember that your followers are on twitter to either learn, be entertained, or to read the news and upcoming events in your area or in your field. Spend some time generating blog posts, find funny pictures and memes, and make/find videos that will engage your audience.

Always remember that when readers are at their most interested, they are most likely ready to purchase your services. Unlike Facebook, Twitter is an "View by Time Uploaded" Social media site. This means that your posts will not be hidden because of your industry related posting. By tweeting your expertise, you may catch the eye of a potential client when they are in need of what you do.


#2tweeterDumbMistake- Acquiring Bad Followers

Some businesses and individuals have joined a group called #TeamFollowBack. This group of people exists only to follow twitter profiles in order that their owner's will follow back (hence the name). Avoid strategies like this at all costs! Try to avoid following just anyone, but look at their profile, see what it is they send into the twitter-sphere, and only follow genuinely good profiles.

How to become a Tweeter Dee with followers:

Remember that the community you involve yourself in will continue to lean more toward the quality of it's members. Firstly, I love to re-tweet experts in my field to gain more understanding, and provide my followers with more information on my field of expertise. Secondly, I favorite posts by great twitter personalities from businesses and individuals; basically anything interesting I find while searching by #Hashtag or by "trending" topics. Thirdly, I reply to those topics that are worthy of more interaction to encourage even the original audience to take a second look. These efforts are seen by those whose tweets you favorite, re-tweet, and reply to causing them to hopefully follow your efforts. Try to follow these great individuals whenever you can!

It is key to think of these efforts as being a real voice, a person of integrity. If you approach every interaction as though you were with a group of friends or co-workers in a real world situation, twitter will become a place where your integrity is not sold to anyone who will "Re-tweet" your posts or "follow" you back.

#More to come on next week's installment of "Tweeting for Business"