Do you follow people?
Have you been trying to gain followers but are just struggling?
Some people waste hours of their time on twitter trying to make a mark, but there are a few things you need to keep in mind as you tweet! From what content you provide to how you gain followers, everything works together to give your twitter profile an image. We wanted to share a couple tips to show how you could be a "Tweeter Dee" (as in a twitter delight) or how you could be acting a little "Tweeter Dumb". Every Few months, consider how you may be portraying yourself or your business on this great marketing tool.
#1tweeterDumbMistake- Bad Content
Since twitter is such an accessible tool, and creating content takes but a few seconds, it is easy to dismiss tweeting meaningful content. Please reconsider this position, and soon. Twitter is home to a lot of "noise". The walls of all of your followers are filled with advertisements and junk. To stand out, you will need pizzaz.
How to become a Tweeter Dee with content:
Always remember that your followers are on twitter to either learn, be entertained, or to read the news and upcoming events in your area or in your field. Spend some time generating blog posts, find funny pictures and memes, and make/find videos that will engage your audience.
Always remember that when readers are at their most interested, they are most likely ready to purchase your services. Unlike Facebook, Twitter is an "View by Time Uploaded" Social media site. This means that your posts will not be hidden because of your industry related posting. By tweeting your expertise, you may catch the eye of a potential client when they are in need of what you do.
#2tweeterDumbMistake- Acquiring Bad Followers
Some businesses and individuals have joined a group called #TeamFollowBack. This group of people exists only to follow twitter profiles in order that their owner's will follow back (hence the name). Avoid strategies like this at all costs! Try to avoid following just anyone, but look at their profile, see what it is they send into the twitter-sphere, and only follow genuinely good profiles.
How to become a Tweeter Dee with followers:
Remember that the community you involve yourself in will continue to lean more toward the quality of it's members. Firstly, I love to re-tweet experts in my field to gain more understanding, and provide my followers with more information on my field of expertise. Secondly, I favorite posts by great twitter personalities from businesses and individuals; basically anything interesting I find while searching by #Hashtag or by "trending" topics. Thirdly, I reply to those topics that are worthy of more interaction to encourage even the original audience to take a second look. These efforts are seen by those whose tweets you favorite, re-tweet, and reply to causing them to hopefully follow your efforts. Try to follow these great individuals whenever you can!
It is key to think of these efforts as being a real voice, a person of integrity. If you approach every interaction as though you were with a group of friends or co-workers in a real world situation, twitter will become a place where your integrity is not sold to anyone who will "Re-tweet" your posts or "follow" you back.
#More to come on next week's installment of "Tweeting for Business"
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