Spray Media Marketing: You know it's all about that Face, 'bout that Face, 'bout that Facebook no twitter? (Why businesses need both Facebook and Twitter)

While the song by Meghan Trainor "All About That Bass" is intended to empower women regarding their size, but if taken as a musical message, how could we appreciate a song without an upper register? It seems silly, but try to imagine if music only contained low notes, is it not the high pitched runs and guitar solos that make modern music amazing? This odd thought process came to mind yesterday as I was speaking with a client about twitter. His Facebook presence is quite expansive, but his twitter following is in short supply. These two networks can only be described as Bass and Treble and I wound up using this song to explain more clearly why efforts on Facebook are made so much more engaged with a great twitter presence.

Facebook: Your Bass

Have you ever listened to a stand up bass? Maybe Michael Buble serenaded while you heard that beautiful resonating reach at you as if it would shake your soul. Perhaps while listening to a classic you felt that deep pulse. No matter the style, bass notes solidify the sound and keep the drums connected to the rest of the band.

This is what Facebook does. This social media platform is your deep connection with clients. It does not optimize your Search Engine Optimization like Google+, Linked In, or Twitter, but your group of followers are most likely there because of a real connection, not because of your posts. This tool is great to remind your clients of who the expert is in your field and to help them keep you in mind if they need your services. The constant updating of Facebook is like your Bass-line, allowing your business to have a backbone in the social media marketing realm. Facebook will be a great referral source as clients will show your page to friends if you do great work, but connections that may lead to new opportunities come from a different location.

Twitter: Your Treble

The high notes, the amazing guitar riff, the belting of a truly amazing vocalist. These aspects of songs bring in new listeners in and send the world of music into praise for the artist. This musical aspect is a great analogy of Twitter's usefulness.

Twitter creates a crowd swell. This can be done through the three big new social media networks of Intagram, Pintrest, and Twitter, but twitter has a unique quality to it. By scrolling through the many posts on your wall, twitter allows interaction with hundreds of users. Twitter's restriction to a short blurb allows users to to find new topics of interest and search by hash-tag to encounter new fields.

According to the research done by Belle Beth Cooper on Fast Company.com, not matter the age bracket, your clients are joining twitter, and more and more are we seeing "Find me on twitter" or use #'s to raise awareness for charities or entertainment.

"The fastest grawing demographic on twitter is the 55-64 year range:
-This Demographic has grown 79% since 2012"

-Above Quoted from Belle Beth Cooper on the link HERE at FastCompany.com

How then should you post?

Interacting with other businesses and people you know on Facebook feels organic, yet it is much like sending letters. Twitter is a quick conversation. In between your blurbs regarding business or your posts of humorous pictures, find businesses in fields of your clients to "shout-out" or @ them. This helps their awareness and you may make a connection, but also favorite and re-tweet those in your own field to make similar people aware of you. Post ridiculously funny videos and talk about your day in short comments. By saying "wow, open enrollment is almost over", Insurance clients remember that you are in that business, but they also remember that they might miss this deadline you are speaking about. Make your posts about what you do, and make it mean something to your client. This will cause them not just to favorite or re-tweet, but to call!

This high frequency tool should be seen as a compliment to your efforts on Facebook, Linked In, Google+, and other social media sites. Plan a good strategy to use each of these to their fullest potential and your online presence will sing a beautiful song.